Analyses of corporate visual identities: Reaction of Japanese consumers to global logo changes

研究成果: Chapter

本文言語	English
ホスト出版物のタイトル	The Psychology of the Asian Consumer
出版社	Taylor and Francis Inc.
ページ	139-150
ページ数	12
ISBN（印刷版）	9781317514893, 9780765644558
DOI	https://doi.org/10.4324/9781315719078
出版ステータス	Published - 2015 7 3

ASJC Scopus subject areas

@inbook{1a8011eea553460789ce5bb4b3fa0141,

title = "Analyses of corporate visual identities: Reaction of Japanese consumers to global logo changes",

author = "Naoko Moriyoshi and Miho Sasaki",

year = "2015",

month = jul,

day = "3",

doi = "10.4324/9781315719078",

language = "English",

isbn = "9781317514893",

pages = "139--150",

booktitle = "The Psychology of the Asian Consumer",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Analyses of corporate visual identities

T2 - Reaction of Japanese consumers to global logo changes

AU - Moriyoshi, Naoko

AU - Sasaki, Miho

PY - 2015/7/3

Y1 - 2015/7/3

UR - http://www.scopus.com/inward/record.url?scp=84941772315&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84941772315&partnerID=8YFLogxK

U2 - 10.4324/9781315719078

DO - 10.4324/9781315719078

M3 - Chapter

AN - SCOPUS:84941772315

SN - 9781317514893

SN - 9780765644558

SP - 139

EP - 150

BT - The Psychology of the Asian Consumer

PB - Taylor and Francis Inc.

ER -