Analyzing price premiums for foods in Japan: Measuring consumers' willingness to pay for quality-related attributes

研究成果: Article

6 引用 (Scopus)

抄録

This study attempts to elucidate the characteristics of price premiums for food products from the consumers' viewpoint. After conducting a survey, consumers' willingness to pay (WTP) for 13 important food elements is analyzed for 10 food categories. The main findings were first, the categories that can easiest achieve a price premium are fruit and vegetables and meat and fish with the hardest being snacks and sweets and frozen foods. Second, the food element most related to price premiums is safety while the least related is convenience. Finally, an appropriate level for price premiums for food products is generally about 20%.

元の言語English
ページ(範囲)184-198
ページ数15
ジャーナルJournal of Food Products Marketing
16
発行部数2
DOI
出版物ステータスPublished - 2010 4
外部発表Yes

Fingerprint

food prices
willingness to pay
Japan
Food
foods
frozen foods
Frozen Foods
snacks
Snacks
Vegetables
vegetables
Meat
meat
Fruit
Fishes
fruits
Price premium
Willingness-to-pay
Safety
fish

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Food Science

これを引用

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