Competition Between Online and Physical Stores: The Implications of Providing Product Information by Pure-Play E-tailer

Ryohei Tojo, Nobuo Matsubayashi

研究成果: Article査読

5 被引用数 (Scopus)

抄録

This paper studies the competition between a single pure-play e-tailer and a bricks-and-mortar retailer, which are originally spatially differentiated. By utilizing information and communication technology, a pure-play e-tailer can strategically control consumers' disutility for online purchase. However, such an action may also raise consumers' motivation to visit the physical store, which causes free-riding by the bricks-and-mortar retailer. We show that in the presence of a high free-riding effect, the e-tailer should be willing to provide information only about 'niche' products, which also results in improving the welfare of all members in the market.

本文言語English
ページ(範囲)281-292
ページ数12
ジャーナルManagerial and Decision Economics
32
5
DOI
出版ステータスPublished - 2011 7月

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 戦略と経営
  • 経営科学およびオペレーションズ リサーチ
  • 技術マネージメントおよび技術革新管理

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