Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA

Ihwan Ghazali, Salwa Hanim Abdul-Rashid, Siti Zawiah Md Dawal, Hideki Aoyama, Alva Edy Tontowi, Novita Sakundarini

研究成果: Article査読

13 被引用数 (Scopus)

抄録

Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long-term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development.

本文言語English
ページ(範囲)655-670
ページ数16
ジャーナルSustainable Development
25
6
DOI
出版ステータスPublished - 2017 11 1

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • Development

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