De-internationalization of transactional platforms: an exploratory case study

Arto Lindblom, Naoto Nadayama, Kazuhiro Asakawa, Richard Cuthbertson

研究成果: Article査読

抄録

This study explores why some transactional platforms that have expanded into foreign markets decide to de-internationalize. The empirical part of this study focuses on an anonymized transactional platform called Alpha and its de-internationalization from the host market. Our exploratory case study shows that Alpha’s de-internationalization was driven by a combination of external and internal factors. These factors were related and contributed in different ways to create a downward spiral of de-internationalization. In conclusion, we propose that such a negative spiral in foreign markets is related to a firm’s inability to recontextualize, something that even globally standardized transactional platforms must be capable of doing. The importance of recontextualization highlights the fact that a platform business consists of elements that are embedded in a particular local context.

本文言語English
ページ(範囲)3-24
ページ数22
ジャーナルInternational Review of Retail, Distribution and Consumer Research
32
1
DOI
出版ステータスPublished - 2022
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 経済学、計量経済学
  • マーケティング

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