Emergence of Communication-Oriented Consumers

研究成果: Chapter

抄録

The digital divide among Japanese consumers is growing as shown in Chap. 1. Chap. 2 logically and empirically confirmed that the most up-to-date consumers spread the word about their experiences with a product or service. Chapter 3 demonstrated that they are especially likely to spread the word when they recognized and took interest in a product or service, collected information, and then became satisfied with what they purchased.

本文言語English
ホスト出版物のタイトルAdvances in Japanese Business and Economics
出版社Springer Japan
ページ97-116
ページ数20
DOI
出版ステータスPublished - 2021

出版物シリーズ

名前Advances in Japanese Business and Economics
27
ISSN(印刷版)2197-8859
ISSN(電子版)2197-8867

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 財務
  • 経済学、計量経済学
  • 戦略と経営

フィンガープリント

「Emergence of Communication-Oriented Consumers」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル