抄録
This paper proposes a method to estimate the preference of customers based on store check-in histories. The proposed method can distinguish the preferences of customers who have no purchase histories. We adopt a machine learning algorithm for model acquisition. The estimation results can improve the efficiency of visitor promotion campaigns and advertising campaigns. An actual visitor promotion trial indicates the effectiveness of the proposed method.
本文言語 | English |
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ホスト出版物のタイトル | 2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017 |
出版社 | Institute of Electrical and Electronics Engineers Inc. |
ページ | 1-6 |
ページ数 | 6 |
巻 | 2018-January |
ISBN(電子版) | 9784907626310 |
DOI | |
出版ステータス | Published - 2018 4 2 |
イベント | 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017 - Toyama, Japan 継続期間: 2017 10 3 → 2017 10 5 |
Other
Other | 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017 |
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Country | Japan |
City | Toyama |
Period | 17/10/3 → 17/10/5 |
ASJC Scopus subject areas
- Computer Networks and Communications
- Computer Science Applications
- Safety, Risk, Reliability and Quality