Estimating customer preference through store check-in histories and its use in visitor promotion

Chiaki Doi; Masaji Katagiri; Akira Ishii; Teppei Konishi; Takashi Araki; Ken Ohta; Daizo Ikeda; Hiroshi Inamura; Hiroshi Shigeno

doi:10.23919/ICMU.2017.8330107

Estimating customer preference through store check-in histories and its use in visitor promotion

Chiaki Doi, Masaji Katagiri, Akira Ishii, Teppei Konishi, Takashi Araki, Ken Ohta, Daizo Ikeda, Hiroshi Inamura, Hiroshi Shigeno

情報工学科

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

This paper proposes a method to estimate the preference of customers based on store check-in histories. The proposed method can distinguish the preferences of customers who have no purchase histories. We adopt a machine learning algorithm for model acquisition. The estimation results can improve the efficiency of visitor promotion campaigns and advertising campaigns. An actual visitor promotion trial indicates the effectiveness of the proposed method.

本文言語	English
ホスト出版物のタイトル	2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017
出版社	Institute of Electrical and Electronics Engineers Inc.
ページ	1-6
ページ数	6
巻	2018-January
ISBN（電子版）	9784907626310
DOI	https://doi.org/10.23919/ICMU.2017.8330107
出版ステータス	Published - 2018 4 2
イベント	10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017 - Toyama, Japan 継続期間: 2017 10 3 → 2017 10 5

Other

Other	10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017
Country	Japan
City	Toyama
Period	17/10/3 → 17/10/5

ASJC Scopus subject areas

Computer Networks and Communications
Computer Science Applications
Safety, Risk, Reliability and Quality

文献へのアクセス

10.23919/ICMU.2017.8330107

フィンガープリント「Estimating customer preference through store check-in histories and its use in visitor promotion」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル

Doi, C., Katagiri, M., Ishii, A., Konishi, T., Araki, T., Ohta, K., Ikeda, D., Inamura, H., & Shigeno, H. (2018). Estimating customer preference through store check-in histories and its use in visitor promotion. In 2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017 (Vol. 2018-January, pp. 1-6). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/ICMU.2017.8330107

Estimating customer preference through store check-in histories and its use in visitor promotion. / Doi, Chiaki; Katagiri, Masaji; Ishii, Akira; Konishi, Teppei; Araki, Takashi; Ohta, Ken; Ikeda, Daizo; Inamura, Hiroshi; Shigeno, Hiroshi.

2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017. Vol. 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. p. 1-6.

研究成果: Conference contribution

Doi, C, Katagiri, M, Ishii, A, Konishi, T, Araki, T, Ohta, K, Ikeda, D, Inamura, H & Shigeno, H 2018, Estimating customer preference through store check-in histories and its use in visitor promotion. in 2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017. vol. 2018-January, Institute of Electrical and Electronics Engineers Inc., pp. 1-6, 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017, Toyama, Japan, 17/10/3. https://doi.org/10.23919/ICMU.2017.8330107

Doi C, Katagiri M, Ishii A, Konishi T, Araki T, Ohta K et al. Estimating customer preference through store check-in histories and its use in visitor promotion. In 2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017. Vol. 2018-January. Institute of Electrical and Electronics Engineers Inc. 2018. p. 1-6 https://doi.org/10.23919/ICMU.2017.8330107

Doi, Chiaki ; Katagiri, Masaji ; Ishii, Akira ; Konishi, Teppei ; Araki, Takashi ; Ohta, Ken ; Ikeda, Daizo ; Inamura, Hiroshi ; Shigeno, Hiroshi. / Estimating customer preference through store check-in histories and its use in visitor promotion. 2017 10th International Conference on Mobile Computing and Ubiquitous Network, ICMU 2017. Vol. 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. pp. 1-6

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