Examination of the effect of social login through analysis of user's purchasing tendency

Kohei Otake, Yoshihisa Shinozawa, Akito Sakurai, Makoto Oka, Tomofumi Uetake, Motoya Suzuki

研究成果: Conference contribution

2 被引用数 (Scopus)

抄録

This study targets social login registrants on an EC site and aims to clarify the difference between the purchasing tendency of social login registrants and general members by analyzing product purchasing history. We focused on the golf portal site that is the subject of this research. We analyzed the purchasing data comparing social login registrants with general members. As the results, it became clear that social login registrants have less resistance to purchasing expensive products on an EC site compared with general members and golf clubs act as a bridge for purchasing.

本文言語English
ホスト出版物のタイトル2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
出版社Institute of Electrical and Electronics Engineers Inc.
ページ617-618
ページ数2
ISBN(電子版)9781479963904
DOI
出版ステータスPublished - 2015 7 14
イベント2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015 - Las Vegas, United States
継続期間: 2015 1 92015 1 12

出版物シリーズ

名前2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015

Other

Other2015 12th Annual IEEE Consumer Communications and Networking Conference, CCNC 2015
国/地域United States
CityLas Vegas
Period15/1/915/1/12

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信

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