External haptic stimulus biases sensory evaluation of odor impression

Naoto Yamashita, Tetsurou Ogi

研究成果: Chapter

抄録

Delivering a certain impression, perceived by consumers as a synthesis of multimodal stimuli of food product or beverages, is considered as a key driver to promote stable decision for repeated purchases of the product. In this research, we examined effects of tactile stimuli on taste and odor stimuli in order to enhance/ weaken those impressions by external tactile stimulus. Results of two experiments are to be reported. In the first experiment, subjects were asked to evaluate impression of room odor, using a pencil with coarsely or slippery texture on its surface, which were considered to be irrelevant to the source of the room odor. Significant differences of evaluation scores between two conditions were observed with respect to several impressions. In the second experiment, thermal stimuli were presented on palm of subjects, together with sensory evaluation of odor impression. The result reveals that thermal stimulus biases sensory evaluation, as indicated in the first experiment. Those results indicate that perceived impression as a result of multisensory integration of taste and odor is biased by tactile stimuli, even if it is implicitly presented, and thus, tactile stimuli are capable for controlling perceived impression of taste and odor.

本文言語English
ホスト出版物のタイトルEmotional Engineering
ホスト出版物のサブタイトルUnderstanding Motivation
出版社Springer International Publishing
ページ29-47
ページ数19
6
ISBN(電子版)9783319708027
ISBN(印刷版)9783319708010
DOI
出版ステータスPublished - 2017 11 17

ASJC Scopus subject areas

  • 工学(全般)
  • 社会科学(全般)

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