Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine

Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou

研究成果: Article査読

18 被引用数 (Scopus)

抄録

For decades corporations have been promoting their responsible behaviors toward the environment. This study looks at three ways organizations have framed their corporate environmental responsibility over the past 30 years. Specifically, the study finds that organizations focus on the way their environmental behaviors contribute to solutions (gain frame) rather than prevent environmental problems (loss frame). They focus on solving problems for the current generation rather than future generations, and they promote their actions (doing more) rather than promote their conservation (taking less from the earth). However, some differences in framing and use of environmental topic emerge over time.

本文言語English
ページ(範囲)491-496
ページ数6
ジャーナルPublic Relations Review
39
5
DOI
出版ステータスPublished - 2013 12

ASJC Scopus subject areas

  • 通信
  • 組織的行動および人的資源管理
  • マーケティング

フィンガープリント

「Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル