Green product preferences with respect to cultural influences: Empirical study in indonesia

Ihwan Ghazali, Salwa Hanim Abdul Rashid, Siti Zawiah Md Dawal, Hideki Aoyama, Alva Edy Tontowi, Raja Ariffin Raja Ghazilla

研究成果: Article査読

2 被引用数 (Scopus)

抄録

Nowadays, increasing awareness is directed toward the fulfilment of sustainability demands in production in rapidly developing Southeast Asian countries such as Indonesia. However, producing green products that satisfy customer preferences is still a challenging task for product designers and manufacturers. Cultural values can be a significant factor that influences customer preferences. The aim of this study is to investigate the influence of cultural values on green-product preferences. Data were statistically analyzed based on the fulfilment of critical threshold values for the modeling of a structural equation. According to the results, customer preferences in Indonesia were mostly influenced by uncertainty avoidance and long-term orientation. Further, additional product services were identified as the most important characteristic of green products for Indonesian customers.

本文言語English
ページ(範囲)842-852
ページ数11
ジャーナルInternational Journal of Automation Technology
12
6
DOI
出版ステータスPublished - 2018 11 1

ASJC Scopus subject areas

  • Mechanical Engineering
  • Industrial and Manufacturing Engineering

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