Innovating through standardization: How google leverages the value of open digital platforms

Yoshiaki Fukami, Takumi Shimizu

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

The purpose of this paper is to examine how an actor strategically develops and diffuses technology standards that align with innovation trajectories while maintaining a consensus with competitors. We conduct a field study of HTML5 standardization and examine how Google strategically influences the development and diffusion of HTML5 toward their favorable standard trajectories. We show that Google has adopted two strategic policies (integrating outside technologies and avoiding the monetization of technologies) and engaged in two relational practices (forming alliances with browser vendors and engaging developer communities) to realize an open Web application platform on the HTML5 while competing and coordinating with other actors. Google attracts application developers and browser vendors to collaboratively develop HTML5 specifications and HTML5-compatible products and services, which have enriched Google's open Web application strategy. These relational practices were enabled and amplified by non-commercial policies for corresponding web applications and the use of other parties' technologies.

本文言語English
ホスト出版物のタイトルProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
ホスト出版物のサブタイトルAre We Ready?, PACIS 2018
編集者Motonari Tanabu, Dai Senoo
出版社Association for Information Systems
ISBN(電子版)9784902590838
出版ステータスPublished - 2018
外部発表はい
イベント22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan
継続期間: 2018 6 262018 6 30

出版物シリーズ

名前Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
国/地域Japan
CityYokohama
Period18/6/2618/6/30

ASJC Scopus subject areas

  • 情報システム

フィンガープリント

「Innovating through standardization: How google leverages the value of open digital platforms」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル