Japanese Consumers and Media Usage

研究成果: Chapter

抄録

The environment in which we live, particularly the way we access the media and obtain information, has changed considerably since the advent of the Internet. It is quite evident that this environmental change could significantly affect the formulation of marketing strategies in terms of targeting consumers and their behaviors. Using various types of data, this chapter will explain the facts associated with and changes in the way Japanese consumers access the media.

本文言語English
ホスト出版物のタイトルAdvances in Japanese Business and Economics
出版社Springer Japan
ページ1-16
ページ数16
DOI
出版ステータスPublished - 2021

出版物シリーズ

名前Advances in Japanese Business and Economics
27
ISSN(印刷版)2197-8859
ISSN(電子版)2197-8867

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 財務
  • 経済学、計量経済学
  • 戦略と経営

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