The environment in which we live, particularly the way we access the media and obtain information, has changed considerably since the advent of the Internet. It is quite evident that this environmental change could significantly affect the formulation of marketing strategies in terms of targeting consumers and their behaviors. Using various types of data, this chapter will explain the facts associated with and changes in the way Japanese consumers access the media.
|ホスト出版物のタイトル||Advances in Japanese Business and Economics|
|出版ステータス||Published - 2021|
|名前||Advances in Japanese Business and Economics|
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