Mechanism of Attitude Formation for Consumers Who Convey Information

研究成果: Chapter

抄録

Based on the discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfaction alone cannot explain the behavior.

本文言語English
ホスト出版物のタイトルAdvances in Japanese Business and Economics
出版社Springer Japan
ページ75-95
ページ数21
DOI
出版ステータスPublished - 2021

出版物シリーズ

名前Advances in Japanese Business and Economics
27
ISSN(印刷版)2197-8859
ISSN(電子版)2197-8867

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 財務
  • 経済学、計量経済学
  • 戦略と経営

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