Based on the discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfaction alone cannot explain the behavior.
|ホスト出版物のタイトル||Advances in Japanese Business and Economics|
|出版ステータス||Published - 2021|
|名前||Advances in Japanese Business and Economics|
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