Merchant selection and pricing strategy for a platform firm in the online group buying market

Tomohiro Ando

研究成果: Article査読

7 被引用数 (Scopus)

抄録

The online group-buying market is characterized by intense competition between brokers, called platform firms, which function as intermediaries between merchants and consumers. In an environment of intense competition, merchant selection and pricing strategies are critical for platform firms. This paper employs business analytics to support strategy formulation for these firms by forecasting market demand and analyzing competitive environments. We apply the proposed decision framework, which relies on business analytics, to a study of the online group-buying market in Japan.

本文言語English
ページ(範囲)209-230
ページ数22
ジャーナルAnnals of Operations Research
263
1-2
DOI
出版ステータスPublished - 2018 4 1
外部発表はい

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Management Science and Operations Research

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