Model advertising slogan selection system using collective wisdom on the web

Hiroaki Yamane, Masafumi Hagiwara

研究成果: Conference contribution

抜粋

Increased demand for web advertising has resulted in a corresponding increase in the need to develop personalized advertisements targeted at individuals online. We propose an automated advertising slogan selection system that can satisfy this requirement. Many customer reviews and comments are available publicly on online shopping sites. The proposed system uses content mining to extract favorable reports from the web and arranges the data into a specific knowledge representation structure to improve the advantage of the target product. For a particular business, the proposed system first extracts tuples, composed of elements that express the knowledge representation from each user-written review. Then, these tuples are selected using a frequency-based approach and emotion corpus. Subsequently, for each tuple, advertising slogans are chosen from the advertising slogan corpora using a neural network. For verification, we used data from an electronic commerce website for hotels to evaluate two aspects of our system (namely, quality of selected tuples and advertising slogans). The results of the experiments confirm that the proposed system can extract suitable tuples when the given data are sufficient. It can also retrieve slogans even when their meanings are convoluted.

元の言語English
ホスト出版物のタイトル2014 Joint 7th International Conference on Soft Computing and Intelligent Systems, SCIS 2014 and 15th International Symposium on Advanced Intelligent Systems, ISIS 2014
出版者Institute of Electrical and Electronics Engineers Inc.
ページ155-162
ページ数8
ISBN(印刷物)9781479959556
DOI
出版物ステータスPublished - 2014 2 18
イベント2014 Joint 7th International Conference on Soft Computing and Intelligent Systems, SCIS 2014 and 15th International Symposium on Advanced Intelligent Systems, ISIS 2014 - Kitakyushu, Japan
継続期間: 2014 12 32014 12 6

Other

Other2014 Joint 7th International Conference on Soft Computing and Intelligent Systems, SCIS 2014 and 15th International Symposium on Advanced Intelligent Systems, ISIS 2014
Japan
Kitakyushu
期間14/12/314/12/6

ASJC Scopus subject areas

  • Software
  • Artificial Intelligence

フィンガープリント Model advertising slogan selection system using collective wisdom on the web' の研究トピックを掘り下げます。これらはともに一意のフィンガープリントを構成します。

  • これを引用

    Yamane, H., & Hagiwara, M. (2014). Model advertising slogan selection system using collective wisdom on the web. : 2014 Joint 7th International Conference on Soft Computing and Intelligent Systems, SCIS 2014 and 15th International Symposium on Advanced Intelligent Systems, ISIS 2014 (pp. 155-162). [7044668] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SCIS-ISIS.2014.7044668