Multiple-constraint choice models with corner and interior solutions

Takuya Satomura, Jaehwan Kim, Greg M. Allenby

研究成果: Article査読

27 被引用数 (Scopus)

抄録

Achoice model based on direct utility maximization subject to an arbitrary number of constraints is developed and applied to conjoint data. The model can accommodate both corner and interior solutions, and it provides insights into the proportion of respondents bound by each constraint. Application to volumetric choice data reveals that the majority of respondents make choices consistent with price and quantity restrictions. Estimates based on a single monetary-constraint choice model are shown to lead to biased estimates of the monetary value of attribute levels.

本文言語English
ページ(範囲)481-490
ページ数10
ジャーナルMarketing Science
30
3
DOI
出版ステータスPublished - 2011 5 1

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • マーケティング

フィンガープリント

「Multiple-constraint choice models with corner and interior solutions」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル