Partnering with the Unfamiliar: Lessons from the case of renault and nissan

Harry Korine, Kazuhiro Asakawa, Pierre–Yves Gomez

研究成果: Article

20 引用 (Scopus)

抜粋

Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can - if they put the formation of a successful alliance at the centre of their strategies.

元の言語English
ページ(範囲)41-50
ページ数10
ジャーナルBusiness Strategy Review
13
発行部数2
DOI
出版物ステータスPublished - 2002 6

    フィンガープリント

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

これを引用