Physiological responses related to visual impressions of a product: Evaluating automobile interior design

Hidemaru Muto, Tsuneyuki Yamamoto, Naoki Kamiya, Miwa Nakanishi

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

In many products, the visual impressions of the product are extremely important components—sight accounts for 83 % of the five senses (An education apparatus editing committee in An industrial education apparatus system manual. JUS Press 1972). However, manufacturers still depend on the aspect of the effectiveness, efficiency, and usability for the design evaluation of products; yet, consumer emotion is hard to measure because the mental side of users such as visual impressions cannot be observed directly and the index to measure them has not been established. The function, performance, and usability can be measured by the behavioral index of users (e.g., operation time and error rate) (Nagashima and Kubo in The sensitivity and information for the new manufacturing. Morikita Shuppan Co., Ltd, 2007). In this study, we experimentally searched for indices to objectively detect the impression of appearance with car images as targets. We observed that MPFC activation is related to high “familiarity” and low “mechanical” features.

本文言語English
ホスト出版物のタイトルAdvances in Ergonomics Modeling, Usability
出版社Springer Verlag
ページ621-633
ページ数13
486
ISBN(印刷版)9783319416847
DOI
出版ステータスPublished - 2017
イベントInternational Conference on Ergonomics Modeling, Usability and Special Populations, AHFE 2016 - Walt Disney World, United States
継続期間: 2016 7 272016 7 31

出版物シリーズ

名前Advances in Intelligent Systems and Computing
486
ISSN(印刷版)21945357

Other

OtherInternational Conference on Ergonomics Modeling, Usability and Special Populations, AHFE 2016
国/地域United States
CityWalt Disney World
Period16/7/2716/7/31

ASJC Scopus subject areas

  • 制御およびシステム工学
  • コンピュータ サイエンス(全般)

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