Product Repositioning in a Horizontally Differentiated Market

Hiroki Kishihara, Nobuo Matsubayashi

研究成果: Article査読

1 被引用数 (Scopus)

抄録

We study product repositioning between firms with predetermined base positions for their products in existing markets. Based on Hotelling’s linear city model, we attempt to generalize models in past studies by encompassing asymmetric base positions and asymmetric cost-efficiency in repositioning. We find that neither base products nor new products in attractive positions in the market necessarily imply competitive advantage. In particular, a potentially cost-inefficient firm can earn higher profits than does a rival, even though the former firm’s product is in a less attractive position. We also clarify the welfare implications for regulating or encouraging firms’ repositioning activities.

本文言語English
ページ(範囲)701-718
ページ数18
ジャーナルReview of Industrial Organization
57
3
DOI
出版ステータスPublished - 2020 11月 1

ASJC Scopus subject areas

  • 経済学、計量経済学
  • 戦略と経営
  • 組織的行動および人的資源管理
  • 技術マネージメントおよび技術革新管理

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