Structural analysis of page access behaviors of sessions at website of a housing equipment company

Mikio Komatsu, Masahito Mori, Ushio Sumita, Takaki Hayashi, Masahiro Okada

研究成果: Conference contribution

抜粋

A housing equipment company under consideration has a website, which consists of thirty blocks of pages, such as Top Page, Catalog, Products, Reform and Showroom, among others, having about 100,000 sessions per day. A session is said to make a conversion if it accesses one of the three sets of designated pages in Catalog, Reform, and Showroom, indicating that the session caller is likely to take a positive action soon for the businesses of the company. Accordingly, it is important to understand the structure of page access behaviors of sessions at the website and to identify unique characteristics of sessions making a conversion. For this purpose, this paper examines the transitions of sessions among page blocks, where sessions are categorized by referrers (Google and Yahoo with distinction of whether or not an access is through a commercially available banner advertisement), devices (PC, smart phone and tablet), weekdays vs. weekends, and landing pages, so as to capture the characteristics of conversion sessions. Based on this analysis, some suggestions will be made for improving the website so as to facilitate more sessions toward conversion.

元の言語English
ホスト出版物のタイトル6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016
出版者IEOM Society
ページ525-536
ページ数12
8-10 March 2016
ISBN(印刷物)9780985549749
出版物ステータスPublished - 2016
イベント6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016 - Kuala Lumpur, Malaysia
継続期間: 2016 3 82016 3 10

Other

Other6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016
Malaysia
Kuala Lumpur
期間16/3/816/3/10

    フィンガープリント

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research
  • Control and Systems Engineering
  • Industrial and Manufacturing Engineering

これを引用

Komatsu, M., Mori, M., Sumita, U., Hayashi, T., & Okada, M. (2016). Structural analysis of page access behaviors of sessions at website of a housing equipment company. : 6th International Conference on Industrial Engineering and Operations Management in Kuala Lumpur, IEOM 2016 (巻 8-10 March 2016, pp. 525-536). IEOM Society.