In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfaction with and passion for the brand after making a purchase, as described in Chap. 2, is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.
|ホスト出版物のタイトル||Advances in Japanese Business and Economics|
|出版ステータス||Published - 2021|
|名前||Advances in Japanese Business and Economics|
ASJC Scopus subject areas