Studies on Connoisseurs

研究成果: Chapter

抄録

As outlined in Chaps. 6 and 7, it has become clear that a brand can be assessed based on the purchase activities of information-savvy consumers. In this chapter, I will go a step further and consider forecasting the demand for new products by surveying such information-savvy consumers. Given that it was possible to assess a brand based on the purchase behaviors of information-savvy consumers, the ultimate aim is to develop a system that provides feedback for product development by surveying them in detail, and even understanding the reasons why they recognize particular brands.

本文言語English
ホスト出版物のタイトルAdvances in Japanese Business and Economics
出版社Springer Japan
ページ141-165
ページ数25
DOI
出版ステータスPublished - 2021

出版物シリーズ

名前Advances in Japanese Business and Economics
27
ISSN(印刷版)2197-8859
ISSN(電子版)2197-8867

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 財務
  • 経済学、計量経済学
  • 戦略と経営

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