抄録
Previous research on personal influence has focused on the sender, such as influencers or opinion leaders. This paper focuses on the context of personal influence i.e., social relationship between senders and receivers, and attempts to identify the optimal relational context for information cascade. The results of empirical analysis using both offline survey data and online blogosphere data provide evidence of optimal heterophily between the two; i.e., the receiver wants to receive information from someone slightly more knowledgeable, not from a distant expert. The context of personal influence is also examined in terms of the stage of hierarchical consumer behavior and sentiment. Finally, the patterns of influence are presented to depict the diffusion process. This analysis of relational context and the patterns of influence suggest that many grassroots influentials, rather than a few super influentials, play a central role in information cascade.
| 本文言語 | English |
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| ホスト出版物のタイトル | Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011 |
| ページ | 1480-1485 |
| ページ数 | 6 |
| DOI | |
| 出版ステータス | Published - 2011 |
| 外部発表 | はい |
| イベント | 2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011 - Boston, MA, United States 継続期間: 2011 10月 9 → 2011 10月 11 |
出版物シリーズ
| 名前 | Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011 |
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Other
| Other | 2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011 |
|---|---|
| 国/地域 | United States |
| City | Boston, MA |
| Period | 11/10/9 → 11/10/11 |
ASJC Scopus subject areas
- ハードウェアとアーキテクチャ
- 安全性、リスク、信頼性、品質管理
UN SDG
この成果は、次の持続可能な開発目標に貢献しています
