The roles of various media in the decision making process for recycling behavior: A path analysis model

Hiroshi Nonami, Junkichi Sugiura, Susumu Ohnuma, Hajime Yamakawa, Yukio Hirose

研究成果: Article査読

11 被引用数 (Scopus)

抄録

This study researched the effects of cognitive variables on recycling behavior, as well as effects of various media of influence on the cognition and behavior. According to Hirose (1994), the decision making process for recycling consists of two steps. The first leads to goal intention of an ecological lifestyle. The second is related to behavior intention of recycling in line with the goal intention. Mass media, such as newspaper and TV, are thought to influence beliefs about environmental problems, including three determinants of goal intention: perception of seriousness, responsibility, and effectiveness. Personal media, such as personal contacts with pro-environmental activists, are thought to influence evaluation of behavior, including three determinants of behavior intention: evaluation of feasibility, cost and benefits, and social norms. Local media, such as municipal announcement and circular, are hypothesized to have a mixed effect of the two. Path analysis indicated that goal intention affected recycling behavior through behavior intention. Effects of the three media of influence on the cognitive variables were also consistent with the hypothesis.

本文言語English
ページ(範囲)264-271
ページ数8
ジャーナルShinrigaku Kenkyu
68
4
DOI
出版ステータスPublished - 1997 10
外部発表はい

ASJC Scopus subject areas

  • 心理学(全般)

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