Understanding viewers' involuntary behaviors for adaptive digital signage

Ken Nagao, Issei Fujishiro

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Digital signage has been getting more popular due to the recent development of underlying hardware technology and improvement in installing environments. In order to deliver a message from a sender effectively, it is necessary to check up viewers' evaluations towards the content actually displayed by the digital signage and utilize the evaluations to make it more adapted to the local viewers' tastes. However, previous methods for the survey such as interviewing require a lot of human resources, and thus there have been some research attempts to gather viewers' evaluations towards digital signage automatically. For example, some digital signage systems utilize a fixed video camera for the evaluation. They recognize viewers' faces, and understand their demographics segmentation, such as gender and age, though these values are not related to their actual feelings towards digital signage.

本文言語English
ホスト出版物のタイトルProceedings - SAP 2013
ホスト出版物のサブタイトルACM Symposium on Applied Perception
ページ145
ページ数1
DOI
出版ステータスPublished - 2013
イベント2013 ACM Symposium on Applied Perception, SAP 2013 - Dublin, Ireland
継続期間: 2013 8 222013 8 23

出版物シリーズ

名前Proceedings - SAP 2013: ACM Symposium on Applied Perception

Other

Other2013 ACM Symposium on Applied Perception, SAP 2013
CountryIreland
CityDublin
Period13/8/2213/8/23

ASJC Scopus subject areas

  • Software

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